The practice of public relations
著者
書誌事項
The practice of public relations
Prentice Hall, c1998
7th ed
大学図書館所蔵 件 / 全4件
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
For courses in public relations taught in Journalism, Communications, and Business departments. Typical course titles include Public Relations and Introduction to Public Relations. The new edition is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to the Internet, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new and there is one "A Question of Ethics" case problem per chapter.
目次
1. What Is Public Relations? 2. The Evolution of Public Relations. 3. Public Opinion. 4. Ethics. 5. Research. 6. Communication. 7. Management. 8. Public Relations Writing. 9. Writing for the Eye and Ear. 10. Public Relations and the Net. 11. Publicity and the Media. 12. Electronic Media. 13. Integrated Marketing Communication. 14. Employees. 15. Multicultural Communities. 16. Consumers. 17. Government. 18. Public Relations and the Law. 19. Crisis Management. 20. Future. Appendices. Index.
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