Procurement marketing : a strategic concept
著者
書誌事項
Procurement marketing : a strategic concept
Springer, c1998
- タイトル別名
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Beschaffungsmarketing
- 統一タイトル
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Beschaffungsmarketing
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注記
Includes bibliographical references (p. [177]-178) and index
内容説明・目次
内容説明
A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.
目次
1. Problems.- 2. The Vision.- 3. Possible Solutions.- 4. The Procurement Marketing Solution.- List of Illustrations.- Literature.
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