Marketing strategy : planning and implementation

Author(s)

• Walker, Orville C.
• Boyd, Harper W.
• Larréché, Jean-Claude

Bibliographic Information

Marketing strategy : planning and implementation

Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larréché

（Irwin/McGraw-Hill series in marketing）

Irwin/McGraw-Hill, c1999

3rd ed., international ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA41656550
• ISBN:
  • 0256261180
• LCCN: 98008631
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, MA
• Pages/Volumes: xxiii, 393 p.
• Size: 26 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415.13
  • DC21 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA34788937