Developing a market orientation

Author(s)

• Deshpande, Rohit
• Marketing Science Institute

Bibliographic Information

Developing a market orientation

Rohit Deshpandé, editor

SAGE, c1999

• : pbk

Note

Papers originally published as Marketing Science Institute working papers

Includes bibliographical references and indexes

Details

• NCID: BA41972823
• ISBN:
  • 076191692X
  • 0761916938
• LCCN: 98040184
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Calif.
• Pages/Volumes: vii, 320 p.
• Size: 24 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415.2
  • DC21 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Customer services
  • LCSH : Corporate culture
  • LCSH : Organization
  • LCSH : Competition