The new direct marketing : how to implement a profit-driven database marketing strategy

著者

• Batra, Rajeev
• David Shepard Associates

書誌事項

The new direct marketing : how to implement a profit-driven database marketing strategy

David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]

McGraw Hill, c1999

3rd ed

注記

Includes index

• NII書誌ID(NCID): BA42418536
• ISBN:
  • 0070580561
• LCCN: 98030382
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xx, 716 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5415.126
  • DC21 : 658.8/4
• 件名:
  • LCSH : Direct marketing -- Data processing
  • LCSH : Database marketing
  • LCSH : Database management
  • LCSH : Direct marketing -- Statistical methods
  • LCSH : Internet marketing