Marketing management

Author(s)

• Kotler, Philip

Bibliographic Information

Marketing management

Philip Kotler

（The Prentice-Hall international series in marketing）

Prentice Hall, c2000

Millennium ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA42866388
• ISBN:
  • 0130122173
• LCCN: 98052099
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxxii, 718, 1, 31 p.
• Size: 27 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415.13
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA28899900