Competitive strategies for service organisations
Author(s)
Bibliographic Information
Competitive strategies for service organisations
Macmillan press, 1999
- : hc
- : pbk
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Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.
Table of Contents
Key Themes in the Global Service Economy.- Defining Service Organisations.- The Development of Strategic Planning.- Strategic Management Models, Tools and Techniques.- The Application of Strategic Management in the Service Sector.- The Development of Strategic Planning.- Three Case Studies.
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