Competitive strategies for service organisations
著者
書誌事項
Competitive strategies for service organisations
Macmillan press, 1999
- : hc
- : pbk
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.
目次
Key Themes in the Global Service Economy.- Defining Service Organisations.- The Development of Strategic Planning.- Strategic Management Models, Tools and Techniques.- The Application of Strategic Management in the Service Sector.- The Development of Strategic Planning.- Three Case Studies.
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