1999 AMA Winter Educators' Conference : marketing theory and applications

Author(s)

Bibliographic Information

1999 AMA Winter Educators' Conference : marketing theory and applications

editors, Anil Menon, Arun Sharma

American Marketing Association, c1999

Available at  / 7 libraries

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Note

"Volume 10"

Details

  • NCID
    BA42985489
  • ISBN
    • 0877572755
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chicago, Ill.
  • Pages/Volumes
    xviii, 276 p.
  • Size
    28 cm
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