Proceedings of the 14th Paul D. Converse Symposium

Author(s)

• Paul D. Converse Symposium
• Hess, James D.
• Monroe, Kent B.

Bibliographic Information

Proceedings of the 14th Paul D. Converse Symposium

edited by James D. Hess and Kent B Monroe

（Proceedings series / American Marketing Association）

American Marketing Association, c1998

Details

• NCID: BA43043971
• ISBN:
  • 0877572712
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: ix, 158 p.
• Size: 23 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220