The effects of national culture on organizational responses to the marketing concept

Author(s)

Bibliographic Information

The effects of national culture on organizational responses to the marketing concept

Cheryl Nakata

(Report / Marketing Science Institute, no. 99-107)

Marketing Science Institute, c1999

Available at  / 2 libraries

Search this Book/Journal

Note

"Working paper"--T.p.

Bibliography: p. 51-60

Related Books: 1-1 of 1

  • Report

    Marketing Science Institute

    Marketing Science Institute

Details

  • NCID
    BA43414177
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cambridge, Mass.
  • Pages/Volumes
    60 p.
  • Size
    28 cm
  • Parent Bibliography ID
Page Top