Cases in hospitality strategy and policy

著者

• Lewis, Robert C.

書誌事項

Cases in hospitality strategy and policy

Robert C. Lewis

Wiley, c1998

注記

Includes bibliographical references

内容説明・目次

内容説明

The is first hospitality strategy casebook. It contains 16 strategy and policy cases studies, emphasizing areas of hotel and restaurant management and tourism such as tour, cruise ship, and airline operations.

目次

DEVELOPING STRATEGIES: MISSIONS AND GOALS. Southwest Airlines (USA). NH Hotels (Spain). INDUSTRY AND MACRO ENVIRONMENTS. KFC and the Fast--Food Industry (International). Carnival Cruise Lines (International). COMPETITIVE ADVANTAGE AND DISTINCTIVE COMPETENCE. Buckingham Enterprises, Ltd. (England). The Whister Golf Course (Canada). BUSINESS--LEVEL STRATEGIES. Virgin Atlantic Airways (England). Bagel Express (England). FUNCTIONAL--LEVEL STRATEGIES. Guest Quarters Suite Hotel (USA). Supreme Pizza (Canada). CORPORATE--LEVEL STRATEGIES. Four Seasons: Regent Hotels and Resorts (International). Nouvelles Frontieres (France). SAS International Hotels (International). STRATEGIES IMPLEMENTATION. The Howard Johnson Saga (USA). Novotel (France). Fiji Islands Tourism (South Pacific).

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA43482031
• ISBN:
  • 0471240125
• LCCN: 97036347
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xv, 424 p.
• 大きさ: 24 cm
• 分類:
  • LCC : TX911.3.M27
  • DC21 : 647.94/068
• 件名:
  • LCSH : Hospitality industry -- Management -- Case studies