The grocers : the rise and rise of the supermarket chains
著者
書誌事項
The grocers : the rise and rise of the supermarket chains
Kogan Page, 1999
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注記
Bibliography: p. 317-323
Includes index
内容説明・目次
内容説明
An in-depth examination of the rise of the major supermarkets. The authors assert that retailers, managers and students can all learn from the trailblazing companies which have led the way in the area of competencies, competitive strategies, marketing, internationalization and customer service.
目次
- Tesco
- Sainsbury
- Safeway
- Asda
- Marks & Spencer
- Aldi
- Carrefour
- Metro
- Tengelmann
- Walmart
- the lessons learned
- on future focus.
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