Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies

著者

• Menon, Satya
• Soman, Dilip
• Marketing Science Institute

書誌事項

Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies

Satya Menon, Dilip Soman

（Report / Marketing Science Institute, no. 99-100）

Marketing Science Institute, c1999

注記

"Working paper"--T.p.

Bibliography: p. 37-39

• NII書誌ID(NCID): BA43688605
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 39 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951