Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies

Author(s)

• Menon, Satya
• Soman, Dilip
• Marketing Science Institute

Bibliographic Information

Managing consumer motivation and learning : harnessing the power of curiosity for effective advertising strategies

Satya Menon, Dilip Soman

（Report / Marketing Science Institute, no. 99-100）

Marketing Science Institute, c1999

Note

"Working paper"--T.p.

Bibliography: p. 37-39

Details

• NCID: BA43688605
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 39 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951