Hedonic and utilitarian consumer benefits of sales promotions

Author(s)

• Chandon, Pierre
• Wansink, Brian
• Laurent, Gilles
• Marketing Science Institute

Bibliographic Information

Hedonic and utilitarian consumer benefits of sales promotions

Pierre Chandon, Brian Wansink, Gilles Laurent

（Report / Marketing Science Institute, no. 99-109）

Marketing Science Institute, c1999

Note

"Working paper" -- T.p.

Bibliography: p. 37-41

Details

• NCID: BA43690072
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 41 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951