1999 AMA educators' proceedings : enhancing knowledge development in marketing

著者

• Brown, Steven P.
• Sudharshan, D.
• Gordon, Peter J.
• Kellerman, Bert J.
• American Marketing Association

書誌事項

1999 AMA educators' proceedings : enhancing knowledge development in marketing

Steven P. Brown, D. Sudharshan, program co-chairs ; Peter J. Gordon, Bert J. Kellerman, managing editors

American Marketing Association, c1999

• v. 10

タイトル別名

Enhancing knowledge development in marketing

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA44554488
• ISBN:
  • 0877572771
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xx, 338 p.
• 大きさ: 28 cm