International marketing strategy : analysis, development and implementation

著者

• Doole, Isobel
• Lowe, Robin
• Phillips, Chris

書誌事項

International marketing strategy : analysis, development and implementation

Isobel Doole and Robin Lowe

International Thomson Business, 1999

2nd ed

注記

Previous ed.: published as by Chris Phillips, Isobel Doole and Robin Lowe. London: Routledge, 1994

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA44817306
• ISBN:
  • 1861524722
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xix, 572 p.
• 大きさ: 25 cm
• 分類:
  • NDC9 : 675
  • DC21 : 658.848
• 件名:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies