Advertising

著者

• O'Guinn, Thomas C.
• Allen, Chris T.
• Semenik, Richard J.

書誌事項

Advertising

Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

South-Western College Pub., c2000

2nd ed

• : hd

注記

Supplementary multimedia instructional materials are available to accompany the text

"Web site addresses": p. 649-654

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BA45046697
• ISBN:
  • 0324006616
• LCCN: 99023028
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cincinnati
• ページ数/冊数: xxxvii, 694 p.
• 大きさ: 29 cm
• 分類:
  • LCC : HF5821
  • DC21 : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Advertising media planning