Net gain : expanding markets through virtual communities

Author(s)

• Hagel, John
• Armstrong, Arthur

Bibliographic Information

Net gain : expanding markets through virtual communities

John Hagel III, Arthur G. Armstrong

Harvard Business School Press, c1997

Note

Includes bibliographical references (p. 221-224) and index

Details

• NCID: BA45320223
• ISBN:
  • 0875847595
• LCCN: 96041597
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xv, 239 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.1265
  • DC20 : 658.8/00285/467
• Subject Headings:
  • LCSH : Internet marketing
  • LCSH : Customer relations
  • FREE : Virtual communities