Electronic marketing : integrating electronic resources into the marketing process

Author(s)

• Reedy, Joel
• Schullo, Shauna
• Zimmerman, Kenneth

Bibliographic Information

Electronic marketing : integrating electronic resources into the marketing process

Joel Reedy, Shauna Schullo, Kenneth Zimmerman

（The Dryden Press series in marketing）

The Dryden Press : Harcourt College Publishers, c2000

Note

Includes index

Details

• NCID: BA45553447
• ISBN:
  • 0030211077
• LCCN: 99064779
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth
• Pages/Volumes: xxiv, 466 p.
• Size: 28 cm
• Classification:
  • DC21 : 658.84
• Subject Headings:
  • LCSH : Telemarketing
  • LCSH : Internet marketing
• Parent Bibliography ID:
  • BA03762950