International advertising : realities and myths

Author(s)

• Jones, John Philip

Bibliographic Information

International advertising : realities and myths

edited by John Philip Jones

Sage Publications, c2000

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA45720017
• ISBN:
  • 0761912444
  • 0761912452
• LCCN: 99006528
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Calif.
• Pages/Volumes: 412 p.
• Size: 23 cm
• Classification:
  • LCC : HF5823
  • DC21 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising media planning
  • LCSH : Advertising, Comparison