Marketing management : text and cases

著者

• Czinkota, Michael R.
• Kotabe, Masaaki
• Mercer, David

書誌事項

Marketing management : text and cases

Michael R. Czinkota, Masaaki Kotabe, David Mercer ; prepared by Susan A. Peterson

Blackwell, c1997

タイトル別名

Introductor's manual to accompany marketing management : text & cases

注記

"Instructor's manual" -- on t.p.

内容説明・目次

内容説明

The world of marketing is rapidly evolving, and the marketing management textbook is designed to meet the changes. It gives students an applied approach to understanding today's worldwide marketing environment. (FREE to adopters of the main text only.)

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA4580457X
• ISBN:
  • 1577180100
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, MA
• ページ数/冊数: 316, [73] p.
• 大きさ: 28 cm