Services marketing : integrating customer focus across the firm

Author(s)

• Zeithaml, Valarie A.
• Bitner, Mary Jo

Bibliographic Information

Services marketing : integrating customer focus across the firm

Valarie A. Zeithaml, Mary Jo Bitner

Irwin/McGraw-Hill, c2000

2nd ed

• International ed.

Note

Includes bibliographical references and index

Details

• NCID: BA45889528
• ISBN:
  • 0072312211
  • 0071169946
• LCCN: 99029464
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxviii, 620 p.
• Size: 27 cm
• Classification:
  • LCC : HD9980.5
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing
  • LCSH : Customer services
  • LCSH : Marketing