Formulation, implementation, and control of competitive strategy

Bibliographic Information

Formulation, implementation, and control of competitive strategy

John A. Pearce II, Richard B. Robinson, Jr

Irwin, c2000

7th ed

Available at  / 5 libraries

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. "Formulation, Implementation, and Control of Competitive Strategy" is the softcover, text-only version of Pearce and Robinson's "Strategic Management". Pearce and Robinson present a pedagogical model for instructors who desire quantitative analysis. The financial data available here should appeal to instructors and the strong coverage of "Business Week" material provides a currency to the text.

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