Market entry strategies for the PR China : an empirical study on the beer and softdrink industry

Author(s)

• Dony, Alexander G. C.

Bibliographic Information

Market entry strategies for the PR China : an empirical study on the beer and softdrink industry

Alexander G.C. Dony ; with a foreword by Emil Brauchlin

（Gabler Edition Wissenschaft）

Deutscher Universitäts Verlag, 1999

Note

Also presented as the author's thesis (doctoral)--Universität St. Gallen, 1998

Bibliography: p. 205-219

Details

• NCID: BA46106761
• ISBN:
  • 382446781X
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Wiesbaden
• Pages/Volumes: xxvi, 234 p.
• Size: 21 cm
• Parent Bibliography ID:
  • BA24050732