Revitalizing the pharmaceutical business : innovative marketing approaches
著者
書誌事項
Revitalizing the pharmaceutical business : innovative marketing approaches
Response Books, 1999
- pbk.
- pbk.
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book discusses how pharmaceutical companies can forge an enduring and competitive strategy by developing and nurturing its marking assets. The author emphasizes the need to be creative in communication to ones customer and to teach them through well-defined distribution channels.
目次
Innovation and Strategy
New Marketing Approaches
Strategic Marketing Assets
Nurturing Marketing Assets
Creative Communication
New Avenues of Sales Promotion
Market Dynamism and Strategic Distribution
Policies and Procedures
Getting Results
Financial Implicatios of Marketing Operations
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