The economics of marketing and advertising

著者

• Moriarty, W. D. (William Daniel)

書誌事項

The economics of marketing and advertising

William D. Moriarty ; with a new introduction by Morgen Witzel

（Marketing : foundations of modern management / edited with a new introduction by Morgen Witzel, v. 1）

Thoemmes Press , Kyokuto Shoten, 2000

注記

Reprint. Originally published: New York : Harper, c1923

"Overstone"--Added t.p

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA46233576
• ISBN:
  • 1855066289
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Bristol,Tokyo
• ページ数/冊数: xxxvii, vii, 592 p., [1] folded leaf of plates
• 大きさ: 23 cm
• 親書誌ID:
  • BA46233496