The psychology of advertising

Author(s)

• Scott, Walter Dill

Bibliographic Information

The psychology of advertising

Walter D. Scott

（Marketing : foundations of modern management / edited with a new introduction by Morgen Witzel, v. 5）

Thoemmes Press , Kyokuto Shoten, 2000

Note

Reprint. Originally published: London : I. Pitman, 1932

"Overstone"--Added t.p

Bibliography: p. 248-300

Details

• NCID: BA46236869
• ISBN:
  • 1855066289
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bristol,Tokyo
• Pages/Volumes: xi, 300 p., [48] p. of plates
• Size: 23 cm
• Parent Bibliography ID:
  • BA46233496