Fundamentals of marketing

Author(s)

• Stanton, William J.

Bibliographic Information

Fundamentals of marketing

William J. Stanton

（McGraw-Hill series in marketing）

McGraw-Hill Kogakusha, c1978

5th ed. International student ed

Note

Includes indexes

Details

• NCID: BA4679143X
• ISBN:
  • 0070857598
• Country Code: ja
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Tokyo
• Pages/Volumes: xvii, 636 p.
• Size: 24 cm
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Case studies
• Parent Bibliography ID:
  • BA0093810X