Media and communication research methods : an introduction to qualitative and quantitative approachs

Author(s)

• Berger, Arthur Asa

Bibliographic Information

Media and communication research methods : an introduction to qualitative and quantitative approachs

Arthur Asa Berger

Sage Publications, c2000

• : cloth
• : pbk

Note

Bibliography: p. 265-268

Includes indexes

Details

• NCID: BA46825087
• ISBN:
  • 0761918523
  • 0761918531
• LCCN: 00008042
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Calif.
• Pages/Volumes: xxi, 295 p.
• Size: 23 cm
• Classification:
  • LCC : P91.3
  • DC21 : 302.23/07/2
• Subject Headings:
  • LCSH : Mass media -- Research -- Methodology
  • LCSH : Communication -- Research -- Methodology