Conjoint measurement : methods and applications

Bibliographic Information

Conjoint measurement : methods and applications

A. Gustafsson, A. Herrmann, F. Huber

Springer, c2000

Available at  / 8 libraries

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

"Conjoint measurement is one of the most significant and most widely recognized methods in science as well as in practice for analyzing marketing problems. It is the foremost device for measuring value-to-customer today." (H. Simon, CEO and Chairman Simon, Kucher & Partners) Top researchers present in this book the latest developments in the field of conjoint analysis and provide an overview that can be used in class and as a guide for market research activities. "In this book you will find all of the modern aspects of conjoint analysis, measurement as well as simulation of market share." (Prof. S. Albers) "This new book is a welcome addition to the conjoint literature. It is a fitting testimonial to the sustained interest in conjoint methods and the vigor or researchers." (Prof. P. E. Green)

by "Nielsen BookData"

Details

  • NCID
    BA46891682
  • ISBN
    • 3540665269
  • Country Code
    gw
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Berlin ; Heidelberg
  • Pages/Volumes
    vi, 437 p.
  • Size
    24 cm
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