It's all about customers! : the perfect way to grow your business through marketing, sales and service
著者
書誌事項
It's all about customers! : the perfect way to grow your business through marketing, sales and service
Kogan Page, 1999
2nd ed
- タイトル別名
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Customer-driven marketing
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注記
Bibliography : p. 185
Previous ed.: published as Customer-driven marketing. 1997
Includes index
Published in association with the Institute of Directors
内容説明・目次
内容説明
For businesses of all sizes and budgets, this text explains how to tap into "marketing miracles" and gain a leading edge in competitive markets. It's all about Customers! offers to show how to turn organizations into customer-driven businesses and make sales go up as costs go down.
「Nielsen BookData」 より