The focus group research handbook

Author(s)

• Edmunds, Holly
• American Marketing Association

Bibliographic Information

The focus group research handbook

Holly Edmunds

NTC Business Books, c1999

• : cloth
• : paper

Note

At head of title: American Marketing Association

Includes index

Details

• NCID: BA47437254
• ISBN:
  • 0844202886
  • 0658002481
• LCCN: 98033528
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: x, 276 p.
• Size: 24 cm
• Classification:
  • LCC : H61.28
  • DC21 : 001.4/33
• Subject Headings:
  • LCSH : Focused group interviewing -- Handbooks, manuals, etc