The focus group research handbook

著者

書誌事項

The focus group research handbook

Holly Edmunds

NTC Business Books, c1999

  • : cloth
  • : paper

大学図書館所蔵 件 / 全6件

この図書・雑誌をさがす

注記

At head of title: American Marketing Association

Includes index

内容説明・目次

巻冊次

: paper ISBN 9780658002489

内容説明

The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.
巻冊次

: cloth ISBN 9780844202884

内容説明

A handbook covering the essentials for all the stage of focus group implementation, including designing and conducting a targeted focus group study selecting the proper research facility, and analysing and incorporating results into the decision making process.

目次

  • 1. Focus Groups 2. Designing a Focus Group Study 3. Facility Issues 4. Focus Group Moderation 5. Focus Group Evaluation 6. Pros and Cons of Doing it Yourself 7. Other Focus Group Situations 8. Ethics in Focus Group Research Appendix: Sample Screener Questionaires
  • Sample Discussion Guides
  • Sample Executive Summary Reports

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