Analyzing media interactions : the effects of coordinated TV-print advertising campaigns

Author(s)

Bibliographic Information

Analyzing media interactions : the effects of coordinated TV-print advertising campaigns

Julie A. Edell, Kevin Lane Keller

（Report / Marketing Science Institute, no. 99-120）

Marketing Science Institute, c1999

Available at  / 2 libraries

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Note

"Working paper"--T.p.

Bibliography: p. 33-35

Related Books： 1-1 of 1

  • Report

    Marketing Science Institute

    Marketing Science Institute

Details

  • NCID
    BA47585954
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cambridge, Mass.
  • Pages/Volumes
    35 p.
  • Size
    28 cm
  • Parent Bibliography ID
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