Decomposing the effects of direct TV advertising : which ad works, when, where, and how often?

Author(s)

• Tellis, Gerard J.
• Chandy, Rajesh K.
• Thaivanich, Pattana
• Marketing Science Institute

Bibliographic Information

Decomposing the effects of direct TV advertising : which ad works, when, where, and how often?

Gerard J. Tellis, Rajesh K. Chandy, Pattana Thaivanich

（Report / Marketing Science Institute, no. 99-118）

Marketing Science Institute, c1999

Note

"Working paper"--T.p.

Bibliography: p. 39-42

Details

• NCID: BA47589784
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 42 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951