Marketers' information practices and privacy concerns : how willing are consumers to provide personal information for shopping benefits?

Author(s)

• Phelps, Joseph
• Nowak, Glen
• Ferrell, Elizabeth
• Marketing Science Institute

Bibliographic Information

Marketers' information practices and privacy concerns : how willing are consumers to provide personal information for shopping benefits?

Joseph Phelps, Glen Nowak, Elizabeth Ferrell

（Report / Marketing Science Institute, no. 99-112）

Marketing Science Institute, c1999

Note

"Working paper"--T.p.

Bibliography: p. 49-52

Details

• NCID: BA47592789
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 52 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951