Driving customer equity : how customer lifetime value is reshaping corporate strategy

著者

• Rust, Roland T.
• Zeithaml, Valarie A.
• Lemon, Katherine N.

書誌事項

Driving customer equity : how customer lifetime value is reshaping corporate strategy

Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon

Free Press, 2000

注記

Includes bibliographical references (p. 275-282) and index

詳細情報

• NII書誌ID(NCID): BA4760781X
• ISBN:
  • 0684864665
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xii, 292 p.
• 大きさ: 25 cm