Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions

著者

• Park, C. Whan
• jun, Sung Youl
• Maclnnis, Deborah J.

書誌事項

Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions

C. Whan Park, Sung Youl Jun, Deborah J. Maclnnis

（Report / Marketing Science Institute, no. 99-124）

Marketing Science Institute, c1999

注記

"Working paper"--T.p.

Bibliography: p. 47-49

詳細情報

• NII書誌ID(NCID): BA47676619
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 19 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951