Marketing issues in transitional economies

書誌事項

Marketing issues in transitional economies

edited by Rajeev Batra

(The William Davidson Institute series on transitional and emerging economies)

Kluwer Academic Publishers, c1999

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注記

"The William Davidson Institute, at the University of Michigan Business School" -- Cover

Papers presented at a conference organized by the Davidson Institute in Ann Arbor, Michigan on July 24-26, 1998

Includes bibliographical references

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