Developing successful marketing strategies

著者

• Parmerlee, David
• American Marketing Association

書誌事項

Developing successful marketing strategies

David Parmerlee

（American Marketing Association marketing toolbox）

NTC Business Books, c2000

New ed.

内容説明・目次

内容説明

A well-stocked toolbox should contain everything necessary to get the job done. And so it is with this toolbox -- of ideas -- developed with the American Marketing Association. Taken together, this set of three guides is like a full course covering all the basics -- from developing strategy to improving the bottom line. Written in an easy-to-understand, timesaving, and practical style, the books lead the reader through every critical marketing task. -- Carries the name of the American Marketing Association, America's premier educational organization for marketing professionals -- Appealing, hands-on format with examples and work sheets -- Straight-to-the-point text is unintimidating

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA49206886
• ISBN:
  • 0658001329
• LCCN: 99055445
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lincolnwood, Ill.
• ページ数/冊数: xvi, 198 p.
• 大きさ: 28 cm.
• 分類:
  • LCC : HF5415.13
  • DC21 : 658.8/00285
• 件名:
  • LCSH : Marketing -- Management -- Data processing
• 親書誌ID:
  • BA32172892