Developing successful marketing strategies
Author(s)
Bibliographic Information
Developing successful marketing strategies
（American Marketing Association marketing toolbox）
NTC Business Books, c2000
New ed.
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Description and Table of Contents
Description
A well-stocked toolbox should contain everything necessary to get the job done. And so it is with this toolbox -- of ideas -- developed with the American Marketing Association. Taken together, this set of three guides is like a full course covering all the basics -- from developing strategy to improving the bottom line. Written in an easy-to-understand, timesaving, and practical style, the books lead the reader through every critical marketing task.
-- Carries the name of the American Marketing Association, America's premier educational organization for marketing professionals
-- Appealing, hands-on format with examples and work sheets
-- Straight-to-the-point text is unintimidating
by "Nielsen BookData"
