Developing successful marketing strategies

Author(s)

• Parmerlee, David
• American Marketing Association

Bibliographic Information

Developing successful marketing strategies

David Parmerlee

（American Marketing Association marketing toolbox）

NTC Business Books, c2000

New ed.

Details

• NCID: BA49206886
• ISBN:
  • 0658001329
• LCCN: 99055445
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: xvi, 198 p.
• Size: 28 cm.
• Classification:
  • LCC : HF5415.13
  • DC21 : 658.8/00285
• Subject Headings:
  • LCSH : Marketing -- Management -- Data processing
• Parent Bibliography ID:
  • BA32172892