Benetton
Author(s)
Bibliographic Information
Benetton
（Penguin readers, level 5）
Pearson Education, 2000
Available at / 115 libraries
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Prefectural University of Hiroshima Library and Academic Information Center
837.7||P37||5110003199
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Note
"Business world"--Cover
"First published by Little, Brown and Company 1999"--T.p. verso
Description and Table of Contents
Description
The real-life rags-to-riches story behind one of the world's most famous brand names. From poverty in the wake of World War II, the Benetton family empire now supplies 8,000 shops in 120 countries with its colourful knitwear and other goods. Benetton is famous for its controversial advertising campaigns and for its own Formula 1 motor racing team. Jonathan Mantle explores the dark side of the United Colours of Benetton and is the first outsider to cross the barrier of Benetton's strict control of information about itself.
by "Nielsen BookData"