Fostering sustainable behavior : an introduction to community-based social marketing
著者
書誌事項
Fostering sustainable behavior : an introduction to community-based social marketing
（Education for sustainability）
New Society Publishers, c1999
- : pbk.
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注記
"The first version of this book was entitled 'Promoting a sustainable future: an introduction to community-based social marketing'."--p. xii
Includes bibliographical references (p. 140-149)
内容説明・目次
内容説明
Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.
目次
- Fostering Sustainable Behaviour
- Uncovering Barriers and Benefits
- Commitment: From Good Intentions to Action
- Prompts: Remembering to Act Sustainably
- Norms: Building Community Support
- Communication: Creating Effective Messages
- Incentives: Enhancing Motivation to Act
- Removing External Barriers
- Design & Evaluation: Building Effective Programs
- Concluding Thoughts.
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