The role of package color in consumer purchase consideration and choise

Author(s)

• Garber, Lawrence L.
• Burke, Raymond R.
• Jones, J. Morgan
• Marketing Science Institute

Bibliographic Information

The role of package color in consumer purchase consideration and choise

Lawrence L. Garber Jr., Raymond R. Burke, J. Morgan Jones

（Report / Marketing Science Institute, no. 00-104 . working paper series）

Marketing Science Institute, 2000

Note

Includes bibliography reference

Details

• NCID: BA50029267
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 46 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951