A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan

Author(s)

• Papadopoulos, N. G. (Nicolas G.)
• Heslop, Louise
• IKON Research Group
• Marketing Science Institute

Bibliographic Information

A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan

Nicolas Papadopoulos, Louise A. Heslop, IKON Research Group

（Report / Marketing Science Institute, no. 00-106 . working paper series）

Marketing Science Institute, 2000

Note

Includes bibliography reference

Details

• NCID: BA50029675
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 67 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951