Customerization : the next revolution in mass customization

Author(s)

• Wind, Yoram J.
• Rangaswamy, Arvind
• Marketing Science Institute

Bibliographic Information

Customerization : the next revolution in mass customization

Jerry Wind and Arvind Rangaswamy

（Report / Marketing Science Institute, no. 00-108 . working paper series）

Marketing Science Institute, 2000

Note

Includes bibliography reference

"commentary" ... t.p.

• NCID: BA50034008
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 32 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951