Customerization : the next revolution in mass customization

Bibliographic Information

Customerization : the next revolution in mass customization

Jerry Wind and Arvind Rangaswamy

(Report / Marketing Science Institute, no. 00-108 . working paper series)

Marketing Science Institute, 2000

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Note

Includes bibliography reference

"commentary" ... t.p.

Related Books: 1-1 of 1

  • Report

    Marketing Science Institute

    Marketing Science Institute

Details

  • NCID
    BA50034008
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cambridge, Mass.
  • Pages/Volumes
    32 p.
  • Size
    28 cm
  • Parent Bibliography ID
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