Webvertising : the ultimate internet advertising guide
著者
書誌事項
Webvertising : the ultimate internet advertising guide
(HOTT Guide)
Vieweg : Gabler, 2000
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内容説明・目次
内容説明
It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.
目次
Effectiveness of Banner advertising - Webvertising tutorials - Advantages and disadvantages of Webvertising - Defining the online audience - Interactive marketing relationships - How to integrate Webvertising into your media plan - Branding on the Net
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