Webvertising : the ultimate internet advertising guide

著者

    • SCN education B. V.

書誌事項

Webvertising : the ultimate internet advertising guide

ed. by SCN education B.V.

(HOTT Guide)

Vieweg : Gabler, 2000

大学図書館所蔵 件 / 2

この図書・雑誌をさがす

内容説明・目次

内容説明

It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.

目次

Effectiveness of Banner advertising - Webvertising tutorials - Advantages and disadvantages of Webvertising - Defining the online audience - Interactive marketing relationships - How to integrate Webvertising into your media plan - Branding on the Net

「Nielsen BookData」 より

関連文献: 1件中  1-1を表示

詳細情報

  • NII書誌ID(NCID)
    BA50386435
  • ISBN
    • 3528031506
  • 出版国コード
    gw
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Wiesbaden
  • ページ数/冊数
    270 p.
  • 大きさ
    24 cm
  • 親書誌ID
ページトップへ